Businesses for Sale

Sale Memorandum

Established Mail Order & E-commerce Site for Football Coaching Equipment, Resources, Publications, DVD’s and Sport Training Aids

Ref.AH112

Location Fully relocatable

Asking Price £ 99,950

Confidentially offered for sale

Next Step, please view
Terms & Conditions and submit Confidentiality Form/NDA online

Also check business ref AH133

Asking price: £99,000 + S.A.V:

Asking price includes:

Turnover circa £115,000 per annum
40% e commerce sales
Dynamic and SEO friendly website following £20k investment
Established Mail order specialist of 20 years
Brand name renowned in Football Industry
Clients include many FA Premiership clubs
Numerous own brand products
Testimonials from Football Professionals
Extensive database

Business profile:

Established in 1994, this business has grown to become one of the U.K.’s leading suppliers to the Football Industry, from Barclay’s Premiership clubs through to local Sunday morning teams.

The business is a one stop shop for all training equipment, resources and football kits as well as coaching books, DVD’s, tactics boards and numerous practical accessories and devices.

The business has a website with a fully functioning ecommerce facility. At present 40% of sales are generated via the website. Google ranked at No 1 for Football Coaching Resources / Training Equipment

The business has its own brand of equipment and indeed owns the publishing rights to a highly respected coaching manual and is also supplied to trade and reseller channels. The business has built up numerous relationships with suppliers Worldwide. The business is the official and in many cases exclusive distributor for many internationally renowned coaching and football enterprises.

The products that the business supplies have been carefully selected by respected coaches and sports scientists to ensure that the results achieved are superior to alternatives and to constantly provide professional and amateur coaches alike with cutting edge ,up to the minute coaching techniques and solutions.

In essence the business helps football clubs, managers and coaches to manage the playing side of the business, be it on the training ground or on match days.

New management will benefit immensely from the excellent reputation that this business has built up over the last sixteen years. All the Worldwide contacts that are required to sustain the success of the business will of course be included in the sale.

This is a very interesting business operating in an exciting sector. With the right energy and enthusiasm the turnover could easily be increased back to its previous level of circa £600k per annum.

Customer Service:

The business has a team of well trained experienced customer focussed staff.

Key Strengths:

The company has recently invested £20k on revamping its website, making a more dynamic and SEO friendly site for its visitors, a perfect showcase to display the products offered by this business that should lead to additional orders from existing customers and attract new enquiries.

The business was the first company to sell specialist training accessories in the U.K. The brand name is well established and own brand products such as balls are produced in The Far East and thus enjoy healthy margins.

The extensive range of products and services that the company supplies has resulted in many football clubs automatically approaching this business first when placing orders or sourcing new products.

Many professional clubs and professional coaches and sportsmen are customers or partners of the business and their testimonials and long term relationships with the business are very helpful in respect of raising the profile of the company and also provide excellent marketing opportunities.

Growth and Expansion:

Due to the owner’s focus on other business interests, there are several routes to market and if you consider there are 25,000 coaches and 300,000 football teams in the U.K. alone you can appreciate there is plenty of potential for this business.

Meeting with professional and semi-professional clubs is something that is overdue. Attending tournaments to obtain business from junior clubs is another option as is attending exhibitions and trade events in this sector. Supplying to schools and colleges is again an avenue that hasn’t been exploited.

Even more focus on online marketing including deals with affiliate sites or advertising campaigns on some of the large number of football league sites around the country would be other options to raise brand awareness within the amateur ranks, as would affiliate web-based schemes with many clubs.

Premises:

The business can be operated anywhere in UK

Business Hours:

Monday – Friday: 9.0 am - 6.0 pm

Advertising and Marketing:

The business currently does little advertising. A brochure is distributed to a database of circa 25,000.

Financial profile:

The business is being offered for sale on a going concern basis, and will be sold on a debt free cash free basis. All financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Turnover circa £115,000 per annum

The vendor currently spends just one day a week on the business and feels that the turnover has the potential to return to its previous level of circa £600k per annum.

Support and Training:

All training and a comprehensive handover are available to ensure continuity of trading.

Reason for Sale:

The owner is involved with a number of other projects including coaching and motivational speaking and needs to devote more time to both.

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk

Turner Butler Disclosure Statement:

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts

Turner Butler
The Manor Sweetcroft Lane Hillingdon Middlesex
Telephone 01895 25 6000 Facsimile 01895 20 6666
info@turnerbutler.co.uk
www.turnerbutler.co.uk

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