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Well Branded Online Sports Equipment Retailer

Ref. AB233

Location : Fully relocatable

Asking Price : £350,000

Turnover : £1,333,000

Net Profit : £104,000

Gross Profit : £288,000

EBITDA : £115,000

Net Asset : £77,000

Premises : Relocatable

Confidentially offered for sale

  • Turner Butler

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Asking price:  £350,000 +SAV

Asking price includes:

Turnover circa £1,333,000 per annum
Gross Profit circa £288,000
Net profit circa £104,000
Adjusted EBITDA circa £115,000

Stock at valuation (SAV) circa £77,000
Private client base of circa 12,000 plus
Excellent reputation
Well branded
Great profit margins
Easily run

Business Profile

Established in 2008, this successful business is an online retailer of a wide  range of well branded, popular, in demand sports equipment, including Power Towers; Running Machines, Vibration Plates and Spray Tan Tents etc. The goods are imported from the Far East and excellent trade relations have been established to create a constant supply chain.

The business has its own detailed website plus a well-established Ebay and Amazon retail store. The Amazon Store has now been launched and projects to rival the Ebay store. Product ranges are offered with significant savings compared to high streets retailers and the business has gained a reputation for good quality products at competitive prices.

There is approximately a 12,000 plus active private client base with many excellent reviews.

The business is easy to manage and maintain with in-house fulfilment and offers plenty of growth and expansion possibilities as well as being easily relocatable.

Customer Service:

Central to the company success is its excellent reputation and total commitment to quality of customer service and customer care. Attention to the customer experience from the moment they click on the website, through to delivery, and on to the after-sales is proven by the regular repeat clients and the high levels of recommendation and referral.

Key Strengths:

The statistics show there is an ever increasing demand for quality sports goods online. This business, through all of its online presence has rapidly developed into an online shopping brand synonymous with a wide and varied range of good quality sports products at an excellent price – offering significant savings on products normally found on the UK retail scene, even taking into account delivery costs. They sell their own brands which all have their own trademarks.

The success of the business is down to brand awareness, the professional service, reputation and price. There are not too many well branded competitors of this caliber.

Growth and Expansion:

A new owner could increase awareness and increase sales and profits with the introduction of a cross marketing program to the 12,000+ active client base.

The high quality product range supplied could be expanded on as currently a fairly limited selection is on offer. There is the possibility of increasing the offering to customers, this would be a simple process as the contact manufacturer, already used in the Far East, has a whole selection of additional products available.

More attention should be paid to embracing social media as well such as Twitter, Facebook, and Instagram.

Financial profile:

The business is being offered for sale on a going concern basis: all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

Turnover as per the year end January  2017 circa  1,333,000 per annum, Gross profit circa  £288,000, Net profit  £104,000 and Adjusted EBITDA £115,000.

The business has now contracted a fulfilment company at a huge savings.

Asking Price:

The Asking Price is for 100% of the issued capital of the company, assuming Net Assets of £stock Value on completion (calculated on a zero cash-zero debt basis).

Advertising and Marketing:

The market outlook for this business sector is constant; the business has an excellent website, Ebay and Amazon shop, which holds very high quality standards. However, all of this can be added to, in order to attract even more business, especially by embracing social media, as previously mentioned.


A fulfilment company has now been appointed to save time and money. 


The business is easily run by the owners in conjunction with a fulfilment company.  The vendors are currently spending time abroad which is why the operation is set up the way it is. Basically the fulfilment company does all the work and the owners deal with customer enquiries and stock purchases.  As everything is done online the owners can easily run the business from anywhere.  The operation is an easily manageable one.

Support and Training:

The owner will provide full support and training over a period of time to be decided, if required.

Reason for Sale:

The vendor wishes to emigrate once the business is sold.

Looking for finance ?

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk

Turner Butler Disclosure Statement

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts

Turner Butler
Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
Telephone 01895 25 6000 Facsimile 01895 25 7777