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Award Winning Motorcycle Main Dealership Sales (New and Used) Servicing, Spares, Accessories, MOT’s & Clothing

Ref. AM132

Location : East Midlands

Asking Price : £100,000

Turnover : £1,800,000

Net Profit : Undeclared

Gross Profit : Undeclared

EBITDA : Undeclared

Net Asset : Undeclared

Premises : Leasehold

Confidentially offered for sale

  • Turner Butler

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Asking price: £100,000 Plus Stock at Value circa £500,000

Asking price includes:

Turnover of Circa £1,800,000

Showroom Fixtures & Fittings + Workshop Tools & Equipment

High impact premises in wonderful key position

Retention of highly desirables Franchises etc.

Highly skilled, competent and loyal employees

Excellent reputation for high quality services

Very high in house standards

Internet website


Business Profile

The Dealership was established in 1989 and has since grown in size and stature to become one of the Midlands pre-eminent award winning retailers of fine pedigree new and used motorbikes. Perfectly located and operating from purpose designed and refurbished premises which possess a lovely clean and modern image, as well as high visibility and impact for the high levels of passing trade in this main arterial road position, the business specialises in the sale of Sports / Super bikes, clothing, accessories, parts, MOT’s, services and repairs from its three floor showroom/ workshop/ offices premises, along with the sale of scooters, used motorcycles, associated parts and servicing.

This Dealership is renowned for its commitment to excellence and prides itself on the precision workmanship of its mechanics. This business has been awarded “National Dealer of the Year” by two of the most highly regarded, desirable and respected motorcycle manufacturers in recent years, in addition to: “National Service and After Sales Dealer of the Year”, and have consistently met and surpassed dealer standards throughout and since.

The business has a large and exclusive geographic territory secured from a number of world renowned suppliers. The business’s dedicated team of staff consists of skilled, qualified and efficient technicians who share a common passion for 2 wheeled vehicles, The business’s full time mechanics provide clients with expert and meticulous motor bike servicing, ensuring their prized possessions receive unrivalled attention. This 5 star quality service attracts buyers who in some instances travel across Europe to avail themselves of the expertise on offer.

The Dealership also has a successful clothing, accessories and memorabilia department. The huge range of premium quality clothing includes helmets, leather suits (one and two piece), jackets, pants, gloves and boots from top name brands which produce superb protective gear that is also beautifully tailored and features cool styling. There is brand name sports and casual wear for him and her and even a comprehensive range of kiddies` gear too.

The Dealership also stocks a huge range of performance and cosmetic accessories. The range from leading performance manufacturers is truly massive. Whether the customer’s requirement is simply for a tank pad or wholesale engine upgrades, there is something in the range to suit every taste and budget, including performance cams , piston kits, exhausts, racing clutches etc etc. The Dealership can also offer an excellent choice of their “own name" branded accessories too, including tank protectors and nose cone masks.

In short, This business provides everything needed to allow the customer to individualise their machine to their exact taste, right down to one-off paint schemes, powder coating and metal polishing.


Included in the sale are all fixtures and fittings, along with specialist tooling, equipment and fittings of its large 6 x station workshop. This is a total “turn-key, trade from day one” opportunity.

Motorcycle MOT testing

The Dealership operates a recently installed Motorcycle MOT testing station.

Key Strengths:

• Excellent working relationships with customers and leading manufacturers.

• High repeat business and solid customer base.

• Specialists in prestigious world – leading brands.

• Unique product range with an exclusive territory.

• Loyal and dedicated staff.

• Envied “award winning” reputation throughout the industry.

• Wonderful modern and up to the minute showrooms

Growth and Expansion:

• Scope to increase existing sales range.

• Opportunity for further growth nationally and within international markets and room to expand a well known existing business.

• Excellent opportunity to develop “on-line” sales of clothing and accessories.

• Scope to further develop servicing facilities.

Financial profile:

The business is being offered for sale as a going concern “turn-key” opportunity, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler. The business is financially stable with no borrowings, low overheads, positive cash flow, no debtors, high gross and net profits and has shown consistent strong growth in both sales and profits.

Last year’s turnover was circa £1,800,000 per annum.

Advertising and Marketing:

The company is highly regarded within the world of biking and subsequently most of its business has historically come via word of mouth which is naturally also the most cost effective route to market.

However, the company has developed and maintains a highly attractive, interactive and easy to navigate Internet website, along with advertising in MCN.


The business operates from leased premises of circa 7,500 sq. ft, over three floors, which are situated in a highly visible location. The lease expires in 2019. Annual rental is circa £47,000, with rates circa £16,000 per annum.

Please note:

The rental includes an adjacent car lot (including valet bay), which is sub-let for £8,500 per annum plus rate.


Business Hours:

Monday - Saturday: 9am – 6pm


The premises benefit from the fitment of an alarm system and CCTV coverage.


There is a high level of continuity of quality staff within the company, which ensures maximum customer confidence, and a high level of customer service. The employees have developed long established relationships with clients and suppliers alike. The owner recognises that the key to success for any business lies with the personnel and to this end the company has a motivated and skilled workforce of 8 staff who feel that their contribution is appreciated and valued.

All of the employees are carefully trained to assist customers with friendly, knowledgeable and practical advice, and pride themselves on delivering outstanding customer care at every step. The strength of this company lies with its professional committed workforce.

Support and Training:

The current owner will assist fully with the hand-over of the business to ensure continuity of trade and profitability and current stock will be offered at cost value.

Reason for Sale:

Having spent the last 20+ years in the industry and the most recent 10+ years developing this fabulous business, the current owner now seeks a lifestyle change which will enable him to indulge personal interests and passions.

The current owner also recognises that the business is perfectly poised for substantial growth under the stewardship of a pro-active owner with fresh energy and drive.

Turner Butler Disclosure Statement

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts

Turner Butler
Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
Telephone 01895 25 6000 Facsimile 01895 678532