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Executive Coaching & Management Development
Established diverse client base, including Large Corporate, Media, Entertainment, Financial Services and Journalism

Ref. CC184

Location : Relocatable

Asking Price : £70,000 inc. net assets

Turnover : £120,000

Net Profit : £35,000

Gross Profit : £58,000

EBITDA : Undeclared

Net Asset : Undeclared

Premises : Relocatable

Confidentially offered for sale

  • Turner Butler

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Business highlights include:

Turnover 2019 circa £120,000 p.a.
Gross profit circa £58,000 p.a.
Adjusted Pre Tax Net Profit circa £35,000 p.a.

Very well established since 2011
Branded products
Excellent reputation
Unique IP
Motivated, trusted team of Associates
Excellent new business development system
Excellent client relationships
Regular contracts & referrals

Business Profile

The company has been in business since 2011 but has traded in other forms, building a very well respected track record over more than twenty years in the industry.

Unusually in the Executive Coaching market, it is now sustained through a branded coaching product. This point of difference in a commodity market makes the business an attractive growth opportunity.

The business specialises in executive coaching and management development, with a well established reputation among UK and international clients based in the UK: work for these clients has been delivered in South Africa, Sydney and New York. The personal reputations of each of the highly experienced and trusted associates, contributes to the collective goodwill of the firm.

The company benefits from a proprietary methodology which has proven to be exceptionally successful in winning new business and sets a clear difference between it and its competitors; which of course leads to better margins. This product is ripe for development and a more determined new business and sales effort.

The business is well structured with an excellent trading history and repeat client base.

The owner has been running the company from a home office and as an ever growing business believes that there is huge growth potential for a more motivated owner.

The business is profitable with no bad debts and offers a highly competitive coaching and executive management development service.

All necessary equipment is in place that is required to run a successful operation.


The company has worked and continues to work with some of the best known companies in the UK, including retail brands and large, international corporates.


The business uses Sage software for managing accounts, payroll and invoicing.

Customer Service:

Customer service is the top priority; the team provide an efficient service and is up to date in the latest technology and equipment. The company uses methods consistent with best practice.

Key Strengths:

This is a well-run, responsible and reliable company that has a history of continual growth and profits due to the professional and efficient approach to business and the quality of trust that clients show this business and its associates.

They have developed a modern, flexible approach to management coaching which provides the opportunity to work with junior managers in addition to benefiting the usual senior executives.

Other strengths are:

• Still an Attractive Market-Place Clear from number of applications of interest

• A Branded business in a commodity market-place

-New business initiative this year has generated 88 leads (cost per lead of £68)
-30 of these in active, continuing discussions
-1 significant new client has already more than paid for the activity
-A business not dependent on the principal.

• Margin Optimisation has further potential

-Through balancing coaching and management development
-2019 YTD gross margin is historic high of 50%

Opportunities for Growth:

• Company is currently run as a lifestyle business which impacts on the sales level achievement.

Effective proven new business system under-utilised

-Click rates on new business e-mails run at 15% (global average 12%)
-Business not employing social media techniques to boost individual connections e.g. contact via blogging, referencing, personalised contacts.

• Business Geographic spread limited by principal’s unwillingness to travel outside London.

-Brand competitiveness works in all geographies
-Order opener of the brand(s)

• Overhead cost reduction capacity

-Much admin cost could be digitally managed more cheaply
-Non business essential personal costs included in overheads – available saving of more than £10K per annum

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

The business has achieved a history of excellent turnover and profits over the years.

Turnover 2019 circa £120,000 p.a.
Gross profit circa £58,000 p.a.
Adjusted Pre Tax Net Profit circa £35,000 p.a.

The Asking Price of £70,000 is for 100% of the issued capital of the company,
A complete asset list is available.


The business does not carry out formal advertising and marketing activities and has profited from strong word of mouth referrals and recommendations. Successful breakfast events, links and blogs have always proved useful touchpoints for client budget holders.

Growth and Expansion:

The business is easy to run as the owner has built up an infrastructure to ensure a smooth operation. Sound foundations have been laid, using a specialist new business approach to accommodate future growth that could be achieved with a more motivated approach to management and targeted marketing.


The business is managed by the vendor from a home office.

Business Hours:

Hours largely depend on the client requirements.


The vendor is supported by 9 x highly accredited & professional associates who also take responsibility for quality standard checks; and a virtual office assistant.

Support and Training:

The vendor is happy to stay on at the business for an agreed period to ensure a smooth handover for a fee to be negotiated.

Reason for Sale:


Looking for finance ?

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk

Turner Butler Disclosure Statement

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts

Turner Butler
Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
Telephone 01895 25 6000 Facsimile 01895 678532