Businesses are featured on

Businesses for Sale

Historical River Boat Company
Inc. Freehold British Registered Vessel

Ref. GO018

Location : Worcestershire

Asking Price : O.I.R.O. £49,950

Turnover : £50,000

Net Profit : Undeclared

Gross Profit : Undeclared

EBITDA : Undeclared

Net Asset : Undeclared

Premises : Freehold

Confidentially offered for sale

  • Turner Butler

Next Step, Please submit Confidentiality Form/NDA Online 

Submit NDA Online
Submit NDA Offline
Print this page


Asking price includes:

Beautiful freehold twin deck passenger boat circa £145,000
Typical turnover in excess of £50,000 per annum
Private Hire/Public Trips/Party Nights
Long leasehold on moorings (21 years)
Superb reputation
Low running costs
Approx 5,000 visitors per year
100 years successful trading

Business Profile

Turner Butler are delighted to offer the market a truly unique and historical river boat business that represents both a lifestyle opportunity and profitable business all in one.

The business provides both public and private river boat experiences along the ever-popular River Severn and is based in Worcestershire. The vessel is fully owned by the business and its twin decks provide a superb platform for passengers who want to enjoy this beautiful part of England.

The vessel can cater for both large and small parties and is also available for private hire/special occasions. The riverboat is suitably designed so that it can offer both daytime and evening trips throughout the year, whatever the weather conditions!

The business has been trading for some 100 years and has built up a sterling reputation within that time, consistently catering for some 5,000 satisfied visitors each year. However there is plenty of scope to increase passenger numbers and spend per head.

The business model has low overheads as it is currently seasonal and employs staff on a part time basis (including a pool of boat skippers who hold the appropriate boatmasters licenses).

The trading vessel itself has been valued at circa £145,000. It is in an excellent state of repair and is a fully registered British vessel. It is worth noting that marine mortgages are available for registered trading vesels such as this.


The freehold vessel, which can take up to 120 passengers, plus all fixtures and fittings and ancillary equipment are included within the sale. This includes catering equipment, bar equipment etc.

Customer Service:

This is crucial to this type of business. The vendor ensures each passenger has a truly memorable experience when either taking a boat trip or having a private party. The business has many years experience and this ensures customers receive a consistently high level of service and attention each and every time. Because of this the business enjoys regular visitor numbers and a healthy number of repeat visits. The skippers that this business uses are very experienced and the business has a superb health and safety record.

Key Strengths:

• Location to the West Midlands conurbation and beyond
• Size and quality of the boat
• Excellent moorings
• Staff
• Range of trips on offer
• All weather appeal
• Reputation and market presence (repeat customer base)
• Limited competition

Key Opportunities:

As already mentioned the business could benefit from a more aggressive marketing presence. There is huge scope to develop the business further. At present the majority of the business is seasonal, even though the ship is suitably designed to accommodate all weather cruising.

More promotion out of the traditional season could certainly increase revenues. Part of this the vessel could be operated as a static restaurant or wine bar/bistro during the winter months.

More promotion of the private function and hospitality facilities could also reap rewards as would tapping into the lucrative corporate sector and wedding reception/special occasion market.

Financial Information:

The business is being offered for sale on a going concern basis, all financial discussions will take place directly between the vendor and all interested parties under the auspices of Turner Butler.

This business represents an ideal investment /lifestyle opportuntiy to a new owner. It is stable, profitable, has a good asset bank and there are many growth opportunities available to a new owner.

Advertising and Marketing:

The business has its own basic information website and also has price lists and flyers. Having never really promoted itself the business has preferred to rely on word of mouth and referrals to generate income. It would certainly benefit from a more strategic approach to marketing.

Growth and Expansion:

The vendor has run the business pretty much on a part time basis for the best part of 40 years, and now believes the business would benefit from a new injection of business acumen, energy and enthusiasm moving forward. We are advised the current revenues could easily be doubled with a more proactive sales and marketing strategy.


The vessel itself is freehold circa £145,000. The boat mooring is leasehold. There are 21 years remaining on the current lease. Current rent is circa £1,500 p.a. Rates are circa £1,200 p.a. The mooring location is ideal.

Business Hours:

Currently seasonal through choice. - could operate for 12 months of the year if so required.


The vendor works in the business part time and has a pool of around 7 part time staff who have worked in the business for several years, including fully licensed boat skippers, catering and bar staff.

Support and Training:

The owner will provide full business familiarisation, training and handover as required to ensure a smooth transfer of the business to new owners.

Reason For Sale:

The vendor has other business interests and believes the business would benefit from a change of ownership to maximise the many opportunities at its disposal.

Looking for finance ?

If you are looking for finance to fund your business purchase then we recommend that you talk with our independent finance broker. Because of his many years working at a senior level for a major high street bank he has had more success with finance applications than anyone else we know. He has helped numerous purchasers of businesses that we are selling, including buyers who have been turned down by their own bank! Call us today on 0800 046 1652 or email us at finance@turnerbutler.co.uk

Turner Butler Disclosure Statement

This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into

The Information provided is not intended to address your particular requirements. Further the Information does not constitute any form of advice recommendation representation endorsement or arrangement by Turner Butler and is not intended to be relied upon in making (or refraining from making) any specific decisions.

Any agreements transactions or other arrangements made between you and any client of Turner Butler are at your sole risk and responsibility. The prospective sellers of the Business have provided the Information to Turner Butler. The Information has not been verified by Turner Butler.

You must carry out your own due diligence and satisfy yourself as to the accuracy of all matters. In the case of the sale of shares in a Business the Information has been prepared on the basis that the shares will consist of or include more than 50% of the voting shares and that both the seller and the buyer is either a body corporate, a partnership, a single individual or a group of connected individuals so as to fall outside the scope of regulated activities as defined by the Financial Services and Markets Act 2000. If you are considering a transaction which falls within the scope of such regulated activities you cannot do so through Turner Butler.

Appropriate professional, legal and accountancy advice should be obtained before making or refraining to make any decision.

Turner Butler does not accept any responsibility or liability for loss or damage of any nature that may occur by reliance on the Information. Neither Turner Butler nor any of our employees or agents makes any representation as to the completeness or accuracy of the Information nor do we accept any liability for any losses, costs, liabilities or expenses which may arise directly or indirectly from your use of, or reliance on the Information.

This document is governed by and shall be construed in accordance with English Law and any dispute arising in connection with it shall be subject to the non-exclusive jurisdiction of the English courts

Turner Butler
Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
Telephone 01895 25 6000 Facsimile 01895 678532