Business For Sale

Well known, upscale online retailer of designer rugs to UK customers

Ref: AG154
Location: London, England
Asking Price: OIRO £2,000,000
Annual Turnover: £2,500,000

Annual Net Profit: Not Set
Gross Profit: £815,000
Premises Type: Relocatable

Business Description

Business Profile

This business is well established as a specialised retailer of high-end rugs to customers throughout the UK. It was founded in 2014 and was acquired by the current owners in 2021 and while the business was attractive and fundamentally sound it was apparent that certain aspects were less optimal and so tough decisions and structural changes were made in the business’ operational processes.


These changes have come at considerable financial cost to the current owners but has resulted in a leaner and more cost controlled business with robust routines regarding product returns, stock management, warehousing and payments.

Examples of such measures include:

  • Large quantities of stock have been valued down/disposed off/unaccounted for previously (This has reduced margin for the current FY)
  • Cancelations which related to previous FY have been picked up belatedly and refunded in the current year (Further increasing the cancellation %)


  • Decision to tone down the sales volume whilst structural measures were carried out (no reason to accept orders that cannot be fulfilled)

The current owners now strongly believe that the business is well placed to take advantage of its new form and structure.

Much has been done by the current owners to improve operational matters and positive trading results are now in evidence and reliably forecasted; the business is perfectly positioned for growth



Well known for its wide selection of rugs from well known designers and popular brands, this retail brand name is a first choice option for many customers when searching for a rug online with more than 1500 Interior Designers across country who buy regularly. Its presence at the forefront of advertised search results in search engines, combined with outstanding customer reviews leads to significant customer traffic and its product portfolio has always performed well.


Essentially the hard decisions have been taken and their impacts absorbed, its now very well placed to consider marketing mix elements, in order to enable this business to meet its considerable potential.


Current marketing tools include:


Paid search


Paid Social

Organic Social

Organic Search/SEO



Augmented Reality


Current staff include five full time employees and one Director on a retained basis. The annual payroll is approx. £139,000 per year.

Confidentiality Form / NDA

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This statement applies to information relating to any company or other undertaking or business advertised for sale by Turner Butler (a 'Business')

The information supplied by Turner Butler on its website or in any other promotional material ('the Information') is not and is not intended to constitute an offer for sale of the Business or any assets of the Business or of the shares of any company which owns the Business.

For the avoidance of doubt there is no intention to create a legal relationship which will only come into existence when a written contract for sale and purchase of the shares in or the Business has been entered into.

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Turner Butler

Ickenham House, 2-4 High Road, Ickenham, Middlesex, UB10 8LJ
Telephone 0333 1234562 | Facsimile 01895 678532 | Email | Website

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